Staff Directory » Jackie Johnson

Jackie Johnson

Director of Marketing

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Jackie’s role, in one sense, enables her to work with her team to create content and tell stories. The goal is to use the content and stories to explain the value of working with FarWell to current clients and potential new clients. She’s known as a creative problem solver and a strong servant leader who uses data and analytics to help drive her solutions. Jackie routinely gets complimented on her creativity, good ideas, enthusiasm and flair for making work fun.

Her work experience translates into an enviable array of business skills and functions. Here’s a small sample of the kinds of things Jackie can bring to the party:

  • Strategic and business planning
  • Market research and analysis
  • Change management
  • LEAN process improvement
  • Web management, SEO and web analytics
  • Inbound marketing and lead generation

Jackie earned her BA degree in English, Journalism, and Math from the UW-Superior and she holds an MBA in Marketing from the University of Wisconsin Graduate School of Business. She’s also an active member of the local chapter of the American Marketing Association.

Her personal philosophy can be summed up as, “Be You.” Authenticity, creativity, a drive to continuously learn and grow, being fearless in chasing your dreams, and showing appreciation for all the chaos and beauty of life is what makes each day worth living.

Jackie is originally from Northern Wisconsin, where she met her husband. They moved to Madison to go to school and never left. Now, they still enjoy going back to the Northwoods to visit family and friends whenever they can. They also enjoy movies, especially sci/fi and action/adventure films, television, books and, when they can, Jackie and her husband like to hike and enjoy the outdoors.