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FarWell is a part of FallX 2019, an immersive tech, art, gaming and music festival that convenes creators from all over the Midwest. FallX is an educational event for developers, innovators, gamers and creators. The conference has seven tracks and more than 60 speakers, covering topics such as innovation, time management and implementation of scalable and extensible technologies.

FarWell Senior Advisor Emaritus, Shawn Belling, will be leading a product roadmapping workshop Friday, Oct. 4 from 9-11 a.m.: Ruthless Prioritization: The Art of Effective Road Mapping as part of the ProductCon track of FallX.


Fall Experiment (FallX) 2019 Milwaukee Event Info:


Oct. 4-5, 2019

FarWell Ruthless Prioritization Workshop led by Shawn Belling:

Friday, Oct. 4 9-11 a.m.


Wisconsin Center in Milwaukee

Ticket Cost:

$40 will get you a 2-day pass to FallX and admission to a Steve Aoki concert


There are two suggested lots for parking near the Wisconsin Center:

  • 615 N. 4th Street – $5 per day
  • 725 N. 6th Street – $5 per day

Additional options can be found at parkmilwaukee.com

FallX Workshop | Ruthless Prioritization: The Art of Effective Roadmapping

Shawn Belling, is a technology/project executive, a project management/Agile speaker and an instructor. Shawn is currently the Chief Information Officer at Madison College and FarWell Senior Advisor Emaritus.

Shawn Belling’s Product Roadmapping FallX Workshop:

This Friday, Oct. 4 from 9-11 a.m.: Ruthless Prioritization: The Art of Effective Road Mapping

Learn How to Overcome Common Prioritization Traps Facing an Organization

Shawn covers how to overcome the four most common prioritization traps that leadership teams face in an organization:

  1. Risk Adversion, Afraid to Delay Features | Danger: Minimal Progress on Key Product Features and Resources are Diluted
  2. Trying to Do it All, the 80 Hour Week | Danger: Failure to Deliver is Blamed on Teams and Resources
  3. Analysis Paralysis | Danger: Wasted Effort, Drop in Morale, Products Are at a Standstill
  4. Everything is a High Priority | Danger: Morale Suffers and Teams Burn Out

Check out Shawn’s Ruthless Prioritization in Project Environments post for his take on this subject.

If you’re not seeing the results you expect out of your product development efforts, FarWell Senior Advisors can work alongside your organization to develop release plans and a roadmap to get your product back on track. Call (608) 807-0615 or send an email to info@gofarwell.com to get a conversation going with a product development expert.

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