Caroline Sober-James

Caroline  leads the UX practice at Acumium, a Madison, WI, digital agency with deep expertise in strategy, design, and technology. She works closely with her clients and her team to design good-looking, goal-oriented, and highly functional websites and applications that allow people to get important things done quickly and easily.

She’s spent the last 20 years in a variety of roles that have given her unique depth and breadth of knowledge and empathy around people, UX, web design, and software development.